Rapid improvement, new technologies and open innovation are key to business success. We work with in-house innovation and improvement teams, innovators and owners of new business ideas to ensure their ideas are getting heard, gaining traction, working and most importantly turning into commercial reality.

We develop an approach which is tailored to your needs and have found the following critical to success:

  • Market Analysis
  • Stakeholder Analysis
  • Comprehensive Value Propositions
  • Business Case Robustness
  • Team Culture and Capability
  • Leadership approach and Vision
  • Communication Planning
  • Advocacy
  • Risk Analysis including:
    • Scenario Analysis
    • Decision Trees
    • Monte Carlo Simulation

We have also worked with leaders of start-up companies to develop  Market Entry Strategies.  Aligning their new business opportunities to the fundamental drivers of target markets leads to the development of a map for implementation which maximises return on investment.

In addition to leading you through specific tools we can add a level of process rigour through a regular, part time support model which enables you, the innovator, to get on and do what you do best.

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Market Entry Strawman